Is This a Degrading Natural Hair Ad?

Black Man in Nivea Campaign Natural Hair Is Uncivilized

Recently, there has been an increase in ad campaign’s featuring women and men with natural hair.  For the majority of the campaigns that I’ve seen, the message has been positive and the featured natural hair model/actor/actress is portrayed in an uplifting fashion. However, Nivea recently posted an ad featuring an African-American male “tossing” an Afro- headed mannequin with the caption “Re-civilize Yourself” and the catch phrase “look like you give a damn“.

Black Man in Nivea Campaign Natural Hair Is Uncivilized

With the growing number of men and women opting for their natural hair state, is this society’s way of sayings we’re not “civilized” because of that choice?

 How do you feel about the message that the Germany based company, Nivea, is sending?

UPDATE: After thousands of tweets, Facebook posts, and blog posts Nivea has pulled the ad campaign and issued an “apology” on their Facebook Fan page. Nivea also spoke with CNN to elaborate on the ad and explain their point of view.

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Jocelyn Reneé

Jocelyn Reneé is a Licensed Cosmetologist, Loctician and Textured Hair Educator. She was born and raised in the Washington DC area and is a graduate of the Aveda Institute Cosmetology Science program. With over 14 years in the Hair Care Industry, from Salon Assistant to Natural Hair Blogger to Professional; Jocelyn is passionate about cultivating healthy hair.

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