Is This a Degrading Natural Hair Ad?

Recently, there has been an increase in ad campaign’s featuring women and men with natural hair.  For the majority of the campaigns that I’ve seen, the message has been positive and the featured natural hair model/actor/actress is portrayed in an uplifting fashion. However, Nivea recently posted an ad featuring an African-American male “tossing” an Afro- headed mannequin with the caption “Re-civilize Yourself” and the catch phrase “look like you give a damn“.

With the growing number of men and women opting for their natural hair state, is this society’s way of sayings we’re not “civilized” because of that choice?

 How do you feel about the message that the Germany based company, Nivea, is sending?

UPDATE: After thousands of tweets, Facebook posts, and blog posts Nivea has pulled the ad campaign and issued an “apology” on their Facebook Fan page. Nivea also spoke with CNN to elaborate on the ad and explain their point of view.