The Real Cultural Appropriation of Locs

The Faux Locs Wig and Cultural Appropriation of Locs

Other cultures are profiting off of the ignorance and “trendy” mentality of women AND men with textured hair (read: Black People) with Faux Locs— and it’s truly sad. I’m not above fault either thought because there was a time that as long as someone was willing to pay the $400+ price tag I valued my time at to install faux locs, I would go to work to do them. Not anymore. The cultural appropriation of locs is belittling the strength that locs truly hold AND taking money from our community.

Faux Locs Started an Epidemic of Appropriation

We’ve all heard about Zendaya and her incident on the red carpet. While I completely agree the correspondent’s remarks were uncalled for and derogatory, I’m not buying the bullsh*t that resulted from that incident— which is faux locs. From that day forward, the day Zendaya wore faux locs and the entire #TeamNatural went into a faux locs beauty uproar, the billion dollar beautiful industry capitalized off of a lifestyle (and a group of people) that weren’t even really represented in that incident. Let me explain…

Over night, faux locs became the latest trend. It was now “acceptable” for people to wear “locs”. However, said “locs” could not be “real” locs with frizz and new growth, they had to be shiny, neat and purchased from an Asian beauty supply store. An influx of beautiful women and men wearing faux locs were now all that was glorified on the natural hair pages that claim to show “natural beauty” but sparingly posted images of naturally cultivated locs. So, it is now deemed “acceptable” to wear locs as long as you paid your money to another ethnic group for them…

Faux Locs for Men are Cultural Appropriation of Locs

Please don’t misunderstand the intention of this article as causing or insinuating division amongst loose natural hair and locs— that is not what it’s about, look deeper. The cultural appropriation of locs is not in other ethnicities wearing or cultivating locs, it is in the profit of other ethnicities over the acceptance in our own community. Its sad that in our own community, you would rather pay an Asian owned beauty supply store for crochet faux locs or, the latest, lace front locs wig, than invest in a black hair care professionals to cultivate your own locs or install loc extensions with human hair (that comes from a black owned company).

Faux Locs Lace Front Wig Are Cultural Appropriation of Locs

And we wonder why money can’t stay in our community or why the hair care industry is a BILLION dollar industry but we don’t have or own anything in “big business”; except Shea Moisture (and even that is now garnishing a profit for those outside our community).

Just food for thought. You can go back to your regularly scheduled trip to the beauty supply store. We can wait.

End Rant.

Here is a list of over 50 Black owned Beauty Supply Stores— shop & buy black!

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Jocelyn Reneé

Jocelyn Reneé is a Licensed Cosmetologist, Loctician and Textured Hair Educator. She was born and raised in the Washington DC area and is a graduate of the Aveda Institute Cosmetology Science program. With over 14 years in the Hair Care Industry, from Salon Assistant to Natural Hair Blogger to Professional; Jocelyn is passionate about cultivating healthy hair.

Blog Comments

This article may have good intentions, but it is incredibly short-sighted. Many people wear faux locs as just another style because they are fully cognizant that they do not want to commit to locs. By the same token, many women with locs braid down their hair and awe in straight extensions, because they have no desire to commit to the time required to maintain coiffed straightened hair. I had faux locs LONG before they became available in the beauty supply, and I took them out and wore my fro for 2 years afterwards before deciding to loc my loose hair. Articles like this are ill-conceived at best and divisive at worst because people getting faux locs are not loc candidates because they are experimenting versus commiting and should be treated as such.

Just an admirer thinking about the maintenance of my curls and the Joy’s of locks. Your insight makes me smile. Thank you. They’re beautiful.

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